SiteSeer solutions for
Hotel & Hospitality
The right location strategy can make or break a hospitality business. SiteSeer helps hotel and lodging chains and other hospitality companies – from rental car companies to day spas from fitness brands to amusement park operators – make smart location decisions. Our easy-to-use platform supports hotel site selection, performance analysis, and market planning to drive occupancy, boost revenue, and achieve strategic goals.
Location is key to success in hospitality—whether you’re in the hotel, fitness, wellness, rental, or entertainment business. SiteSeer site selection software gives decision-makers the tools to analyze markets, evaluate opportunities, and grow strategically. From expansion planning, forecasting, and other hotel data analytics tools, our site selection platform brings clarity, consistency, and confidence to every location decision.
Insights That Drive Results
Understand what drives hotel occupancy, bookings, rentals, and memberships. SiteSeer transforms data into actionable insights that drive confident decisions that grow revenue.
Works Your Way
Whether you’re an analyst looking for DIY flexibility or a strategic leader seeking turnkey solutions, SiteSeer adapts to your workflow with tools that support your site selection and forecasting processes. Empower your team with software that fits their needs.
Consistency at Scale
SiteSeer standardizes hotel site selection and forecasting across teams and brands—so processes are data-driven, repeatable, and aligned no matter who’s using the platform.
Strategic Expansion
SiteSeer helps you grow with precision. Avoid costly missteps, minimize risk, and ensure every new hotel or hospitality business location drives long-term value and performance.
Data for Hotels & Hospitality
Traffic & Mobility
Understand how many people are in the target customer area and when and how they move. Use vehicle traffic counts and mobile foot traffic to evaluate visibility, accessibility, and peak activity times.
Workforce Demographics
Access workplace and employee demographics to understand demand for hotel rooms and other services by business travelers or local employees.
Demand Generators
Identify nearby activity hubs that drive transient and visitor traffic to an area—from tourist attractions and event venues to transportation centers and community services.
Industry & Market Activity
Analyze competitive saturation, hotel brand presence, and market trends using industry datasets like STR, which give you the full picture of hotel occupancy, financial performance, and growth opportunity.
SiteSeer in Action for Hospitality Brands
Opening in a hot market isn’t enough—smart growth requires data. Our hotel site selection software is powered by high-quality data, supporting the development of customizable models, and tools for hotel forecasting and hotel data analytics. Evaluate markets methodically, vet opportunities with confidence, and expand where performance potential is highest.
Model Builder
SiteSeer’s flexible Model Builder tool gives you control over your growth criteria. Score and rank potential locations using factors that drive hospitality/hotel performance, such as traffic volume, nearby demand generators, hotel density, and market occupancy. Use prebuilt Location Profiles to expedite your analysis, or build custom models tailored to your concept. Whether you’re scaling a hotel chain, wellness spa, or other hospitality business, SiteSeer helps you evaluate all business decisions carefully.
White Space Analysis
White Space by SiteSeer helps hospitality brands identify untapped markets and evaluate geographic growth opportunities using a wide range of data inputs. Go beyond demographics and uncover areas with strong transient traffic, daytime population, employment hubs, or tourism activity. Whether you’re a hotel chain, fitness concept, or recreation brand, White Space helps you visualize consumer demand and gaps where competitors haven’t saturated the market.
Site Selection & Screening
Make intelligent hotel site selection and screening decisions using important performance indicators. SiteSeer’s hotel data analytics platform brings together foot traffic, vehicle counts, proximity to demand generators, competitive supply, and industry datasets like STR to evaluate market occupancy and RevPAR. Compare sites consistently and methodically to ensure each location aligns with your brand strategy and revenue goals.
Territory Planning
For franchise-based hotel and hospitality businesses like fitness clubs, wellness providers, and lodging chains, territory optimization is key. SiteSeer helps you build balanced, non-overlapping territories that align with your growth strategy, respect existing footprints, and maximize your opportunity. Use geographic, operational, and market data to define service areas, assign reps, and manage successful franchise expansion.