SiteSeer solutions for
Grocery Chains
In the highly competitive grocery industry where margins are tight and every decision matters, companies rely on proven site selection and forecasting methods, which are often costly and time-consuming. Enter SiteSeer, which augments that process with tools to find better sites faster, screen out poor performers, and conduct strategic analysis that maximizes return on investment.
SiteSeer was founded by leading grocery analysts, and grocery remains one of our core strengths. We help food and grocery retailers make smarter, faster decisions with tools built for the way grocers grow. From grocery site screening and analog modeling to competitive analysis and market planning, SiteSeer is versatile and easy to use. Embrace an efficient, data-driven store development approach.
Enhance Your Process
Already using gravity models, desk studies, and field visits? SiteSeer complements your processes. Quickly pre-screen grocery sites, identify high-potential markets, and ensure your team only pursues potential store locations worth a deeper look.
Data-Driven Decisions
SiteSeer makes location intelligence accessible across your organization. From marketing to operations to real estate, your teams can analyze customers, identify market gaps, track planned grocery chain competition, and work from the same trusted data—so decisions are faster, more consistent, and better aligned.
Experience Across Formats
SiteSeer supports the needs of all grocery formats: conventional supermarket chains as well as price/impact, warehouse/club, natural/organic, and ethnic specialty grocery stores. Our tools are built to support grocery teams plan, analyze, and grow.
Powerful Tools for Analysts
SiteSeer puts your grocery chain team in the driver’s seat. Build your own analog models and scorecards, run custom data queries, and create strategic plans—all with tools designed for technical and non-technical users who want control and flexibility.
Data for Grocery
Foot Traffic Data
See when and how often consumers shop, where they go, and how stores compare. Use mobility data to build better trade areas, track trends, and uncover cross-shopping behavior.
Store Locations & Attributes
Map, analyze, and report on store locations. Use data sources like ChainXY for verified footprints, or access grocery store sizes and sales volumes from Trade Dimensions to power your models.
Demographics & Spending
Access accurate population, growth trends, demographics and lifestyle data including food spending (PCW) to understand demand and build better grocery analytics.
Construction & Development
Track planned single-family, multi-family, grocery, and retail development projects to anticipate future demand, shifts in trade areas, and potential new competition.
SiteSeer in Action for Retail
Grocery research teams are expected to do more with less, analyze markets, evaluate grocery sites, and guide efficient growth. SiteSeer doesn’t replace proven methods like gravity models or field studies—it helps you refine them. With tools for consumer analysis, competitive tracking, analog modeling, and market planning, you can prioritize top grocery site opportunities and make faster, smarter location decisions.
Site Screening and Analogs
Compare new grocery sites to top performers with customized analog models. Screen and score locations quickly using SiteSeer Prospects and Site Scorecards to focus field studies on the best opportunities. Build your own models with SiteSeer’s Model Builder, or engage our team to help.
Consumer Analysis
Understand shopper behavior and attributes, not just trade area demographics. Use your own loyalty card data with third-party foot traffic data to see how often customers shop, where they come from, when they visit, and their cross-shopping behavior. Analyze shopper demographics and lifestyles to improve grocery site selection, refine trade areas, and advertise more effectively.
Competitive Intelligence
Track competitor grocery chains using a mix of field intelligence, planned grocery data, and third-party data sources. Monitor store openings, closures, remodels, and planned entries. Use foot traffic data to assess visit trends, identify struggling locations, and understand where competitors are gaining traction—so you can respond strategically.
Market Planning and White Space Analysis
Uncover market gaps and expansion opportunities with White Space by SiteSeer. Determine optimal market capacity and layout, control sales cannibalization, and right-size your store portfolio by simulating relocations, consolidations and closures. Infill to maximize market share and tackle market entries with confidence.