Where should you go next? With a finite capital budget and competing priorities, it’s important that you take a fact-based approach to development. SiteSeer’s White Space calculates and compares millions of scenarios to find the growth path that is right for your company. Uncover and compare infill opportunities. Determine the optimal store network of new markets. Then, rank and prioritize markets based on your goals.
Make sure you have the right mix of business locations. White Space enables you to make informed capital planning decisions. Evaluate closures, consolidations, and relocations to maximize your sales potential. Compare scenarios—a 5-store market vs. an 8-store market, for example—and analyze the change in consumer demand captured.
Using SiteSeer’s Model Builder tool, you can create your own White Space model. Even better: you don’t have to start from scratch thanks to our ready-built templates for hundreds of chains across the country. Clone a template that’s similar to your retail chain and adjust any variables you like. If you’d rather pass the model building off to us, our professional services team can customize a White Space model for your business.
If your expansion goals include franchising and your franchise agreements include open or closed territories, it’s critical that you define data-driven territories. SiteSeer’s Automated Territory Optimization Model (ATOMTM ) uses your business rules and goals to define geographic territories that are balanced, defendable, and profitable.
In franchising, you must develop a systematic approach for evaluating growth opportunities. Avoid making site decisions now that will cost you down the road. SiteSeer’s franchisee plans and customizable workflows empower your franchisees with easy-to-use tools for selecting markets, choosing sites, and operating successful locations.
