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Customer Analytics

Know your customers, grow your sales, and discover untapped opportunities

Key Features
Illustration of a laptop displaying a graph, surrounded by icons of charts, gears, and magnifying glasses, symbolizing data analysis and strategy. Various line and bar graphs depict growth and performance metrics.

Customer Analysis


Visualize gaps and opportunities

Determine top segments

Build better trade areas

Estimate impacts
Map showing a city layout with streets in gray. A red star marks a location near a river in the northeast, while a blue star indicates another spot to the southwest. Green areas represent parks or natural regions.

See where your customers live, work and shop

Map displaying clusters of red and blue dots, indicating two separate groups or categories. Each group has a central large star—red on the right and blue on the left—suggesting focal points or centers within a city layout.

Build customer segmentation profiles

Map with scattered blue dots centered around a blue star. Insets feature people walking dogs and data charts, each with demographic statistics and bar charts representing different neighborhoods.

Understand customer activity and build better trade areas

A heatmap shows varying intensity levels over a city map. Central area marked by a pin is red, indicating high activity or data concentration, surrounded by yellow and green. Outer areas are blue, showing lower intensity.

Predict sales transfer, impacts and customer attrition

Map showing customer data in a city. Red and blue dots represent customers, with a red star indicating a store location. A red outline highlights a trade area. A box shows 219 customers in the area, making up 9.5% of Store #105s customers.

Start leveraging your customer data today

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Map displaying clusters of red and blue dots, indicating two separate groups or categories. Each group has a central large star—red on the right and blue on the left—suggesting focal points or centers within a city layout.

Key features

Customer

Maps

Visualize where your customers live, work and shop to identify opportunities to serve them better

Shopper

Profiles

Identify the lifestyles, behaviors and demographics of your customers and serve them better

Customer Segmentation

Determine your best customer segments to select better sites, advertise smarter and grow sales

Fit

Trade Areas

Define better trade areas by understanding customer behavior, preferences and travel patterns

Foot

Traffic

Augment your customer data with foot traffic data for millions of businesses and shopping centers

Target

Marketing

Identify underserved areas and market gaps to advertise effectively and efficiently and grow sales

Omni-Channel

Insights

Bridge the gap between e-commerce and in-store activity to uncover new opportunities

Sales

Cannibalization

Estimate new store impact on sister stores, sales transfer from closures, and customer retention

Not what you are looking for?  Try one of these features…

Competitive Intelligence

Consumer Analysis

Tenant Prospecting

Site Selection

Sales Forecasting

Market Potential

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