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Sales Cannibalization

Anticipate impacts, measure transfer, and optimize your store network

Key Features
A laptop displaying a multi-colored map on its screen is surrounded by various digital graphics, charts, and gears, indicating data analysis and processing. A pencil and magnifying glass rest nearby, suggesting research and analytics work.

Predict Store Impacts & Sales Transfer

A digital map displays street details with various icons. A highlighted location labeled 107 - West Main Street, Anytown, USA 10001 is marked with a star. The map is overlaid with icons for location, analytics, and trade area customization.

Use customer data or foot traffic to evaluate current consumer behavior

Map showing a city layout with streets and a river. Green dots are scattered throughout the city, and a black star is marked on the left side of the map.

Introduce new site locations, relocations or closures

Map showing a city with green dots scattered across, a black star near the center, and a blue pin surrounded by a shaded blue area. The map includes streets and a river to the right.

Use models and analytics to estimate impacts

Map showing Store #107 with a blue location pin inside a shaded area. Green dots indicate various locations scattered across the map. An info box shows 2,749 customers and 234 transferred, with an 8.5% transfer rate in a pie chart.

Forecast net new store and market sales

Map with a highlighted location marker and data overlay showing sales figures. Total sales: $2,150,810, Store 107: -204,580, Store 112: -73,112, Store 138: -10,703, Net Sales: $1,862,415.

Learn more about sales impacts and transfer

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Map with a highlighted location marker and data overlay showing sales figures. Total sales: $2,150,810, Store 107: -204,580, Store 112: -73,112, Store 138: -10,703, Net Sales: $1,862,415.

Key features

Opportunity Gaps

Visualize and measure consumer gaps in the marketplace to determine opportunities

Overlap Analysis

Predict and measure shopper loyalty and defection between stores using visitor foot traffic data

Impact Models

Harness the power of spatial interaction modeling to predict sister store sales loss from new openings

Store Closure Models

Evaluate store disposition options by modeling sales recapture by sister stores and loss to competition

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Competitive Intelligence

Consumer Analysis

Tenant Prospecting

Site Selection

Sales Forecasting

Market Potential

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